A few years ago I wrote a test data generator that included company names. At the time I remembered the story of Ashton-Tate, which I believe was a made-up name chosen more for its euphonics than any connection to the founders.
The name generator uses up to 3 real words and names and an optional suffix. Working with the test data, it came up with a remarkable number of amusing, intriguing, and interesting sounding company names.
Perhaps with all the simple one-word company names already taking up the .com namespace, we will see more two-name or three-name companies in the future.
I've translated the generator to javascript and posted it here: http://sbrew.com/namer.html.
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I just updated this to include synthetic words created from a random syllable list, for 1 out of 5 of the words.
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